We unveil our new look today. The results of our recent rebranding exercize are made public with the launch of a new website. We would be delighted if you would take a look and let us know what you think.
It has been a long and at times, difficult, process. Designing for your own company is surprisingly different to designing for a client. In every other instance you are adhering to a brief that has been discussed and agreed in advance. Our role is to interpret and implement that brief, (not always slavishly as I mentioned in an earlier article (The Role of the Designer), but nevertheless there are parameters and usually a clear steer on the project. When trying to create an identity for your own company you are having to put yourself in the position of the client. What is our brand? What do I want the brand to say about our company and the services we supply? Who am I and where am I going… or very nearly! It is harder perhaps to determine these things for yourself, for your own business, than it is for another’s. Furthermore, not having quite the same time constraint makes the job harder, not easier. If you have an unspecified amount of time to complete the task, no rapidly approaching deadline, the focus on the project can slip. Creative types, on the whole are perfectionists, precisionists, anal retentitives, who care about the position of every mark, every comma, every full stop. Without a brief, without an overly attentive or anxious client, without a cheque at the end of the job to sugar the pill, it’s a surprisingly different experience; much like a painter and decorator whose own house is in need of attention and requires him to spend endless weekends at home on the DIY… or so I would imagine. The creative gift can sometimes feel like a curse. If ideas are like children, they can be long in the conception, difficult to give birth to and the product of your labours can often feel.. well, downright ugly. I think all creatives are familiar with those kind of feelings – the doubts, the endless revisions, the changes of heart or direction; the about-turns; the stops; the false starts.
And so it was for me over the last few months as I set about a new website for Brand Inventions. The equivalent of ‘writer’s block’ loomed large on a number of occasions. The remedy always, is just to keep going, even if you doubt the quality of the output. Inactivity is fatal. In ‘Throw Momma from the Train’ in possibly the wittiest & best-scripted scene from the film (and there are plenty to choose from); college teacher Larry Donner (Billy Cristal) ends his creative writing classes by reminding his pupils that “a writer writes, always”. And so it has to be, for anyone who needs to earn his living through creative endeavour. An inventor invents. A designer must design. Everyone knows the difficulty of making the first brushmark on the big empty canvas, the first tentative mark on the brilliantly white sheet of paper, but harder still, inevitably, is knowing when you’ve made the last. At some point, you just have to put it out there.
Well, we’ve put it out there. It’s not perfect, it never is. Design, being a collaborative process, differs from fine-art in the sense that the painter treads his own solitary path – consensus and compromise are part of the designer’s art by its very nature. There’s a trade off between the role of the artist and the role of the marketeer. A website maybe a fancy shop window and ought to be dressed beautifully if it is to attract and inspire confidence but first and foremost, it’s a marketing tool, the most important asset in your armoury and it needs to be working hard for your business. We hope you like what we’ve put out there and we look forward to hearing from you soon.
What’s in it for me?
Sign-up for our free newsletter using the opt-in form (which can be found on the homepage or on the contact page), we will keep you informed of discounts, offers and special promotions which will save you money.
Contact us at Brand Inventions for all your creative design & print needs.
We look forward to your reaction to the website.